Nano steals the show

Think of the ongoing auto expo as a big, fat Indian wedding and the crowd there as those attending it. As is the case at most weddings, the new bride remains the centre of attraction and the rest are below her in the priority list when it comes to taking a look at or clicking a photograph with.

Tata's Nano appears to have occupied the new bride's place in this year's auto expo. The people's car has stolen the show from the day it was unveiled. This is despite the fact that Nano is the cheapest car on show and plenty of expensive and attractive ones, belonging to world-renowned companies like BMW or Volvo, are on display.

But it's Nano's show all the way. Thousands click the four models of the car on display every day with their cell phones, still and video cameras.

As per rough estimates, close to two lakh people visited the Nano stall on Sunday and the number was close to 1.3 lakh on Saturday.

And as is the case with the brides, the visitors find it difficult to take their eyes off the 'small wonder'. "Visitors hardly move even after they have spent 15 or 20 minutes watching the Nano alone," said a senior Tata Motors official. Even at the counters where the entry tickets are sold the common question is whether the ticket they are buying is valid for the Tata stall where Nano is displayed.

Once at the stall, Nano is subjected to scrutiny just as perhaps every Indian bride is subjected to. Comments are made on Nano's shape, colour, small tyres, seating capacity, boot and headlight.

Most companies have hired foreign and Indian models to enhance their products. But the people's car does not need any of them, as its admirers don't need to be lured into the stall.

"Nano has brought new hope for me due to its price. If I get a Nano, I can have good business with minimum investment," said a taxi driver, Mr Ravinder Singh. The finance minister Mr P Chidambaram visited the stall this morning.

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